A/B Testing with Squabble
You have two designs, one with a blue button, and one with a red button, and you think that both designs could work on your a feature of your application. The problem is, how do you know which one is actually better? Which design is going to convert more users into giving you their hard earned dollars through your application?
The fact of the matter is, you don't actually know. You can only make a guestimate based on your experience as a web application developer, and hope for the best. Unfortunately, real users can be a fickle bunch that do unpredictable things, and it can be very hard to track what the overall effect of all these changes to a site can make.
Squabble is a server side A/B testing framework for ColdFusion that allows you to test multiple variations of site design and/or functionality against your real users, in real time, and quantify the results into statistics that can actually prove which combination of variations results in your application getting more of the conversions that you require. This gives you amazing freedom in being able to try out new things on established sites, as you are able to track what changes actually effect the behavior of your real users, and then continually improve upon them.
